About Us

Our Mandate

Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry. Tourism Toronto (a.k.a. Toronto Convention and Visitors Association) focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers. Officially operating as a not-for-profit agency, Tourism Toronto has over 1,100 members and is a partnership of public and private sectors.

Corporate Structure

Tourism Toronto Management Team

  • Johanne R. Bélanger
    President & CEO
  • Andrew Weir
    Executive Vice President & Chief Marketing Officer
    (416) 987-1741
    aweir@torcvb.com
  • Tara Gordon
    Vice President, Meeting & Convention Sales
    (416) 203-3827
    tgordon@torcvb.com
  • Roseanne Longo
    Vice President, International Leisure Trade
    (416) 203-3825
    rlongo@torcvb.com
  • Rocco Fazzolari
    Vice President, Finance & Administration
    (416) 203-3828
    rfazzolari@torcvb.com
  • Sajni Khera
    Executive Assistant to the President & CEO /
    Secretary of the Board of Directors
    (416) 203-3800
    skhera@torcvb.com

Member Care

As a Tourism Toronto member, tap into the lucrative visitors market as a result of the focused and effective marketing campaigns executed by Tourism Toronto, the city’s official destination-marketing organization. You’ll benefit from increased opportunities to network with local industry leaders enhancing your company’s visibility within the community. Your company will gain immediate and credible value from a host of opportunities available to Tourism Toronto members.

Leisure Trade

The Leisure Trade Division is the primary resource for tour operators and travel planners who focus on packaging, promoting and selling leisure travel to escorted groups and individual travellers. Our sales staff can help group and FIT travel planners with all aspects of travel planning and product development including lead services, destination information, supplier introduction, resource material, tour and itinerary ideas.

Business Events

Business Events Toronto is the primary resource for meeting planners and convention organizers considering Toronto as their event destination. Our sales staff will help identify products, services and facilities that will help ensure a successful, memorable event or meeting. Meeting planners can also take advantage of Tourism Toronto’s free, time-saving Booking Notice Service.

Marketing & Communications

The Marketing and Communications arm of Tourism Toronto supports all areas of the business. It strives to showcase the city as a remarkable business and leisure destination by telling the Greater Toronto story through integrated consumer campaigns and strategic media and public relations. In support of this, the Media Relations team provides assistance to journalists at home and abroad filing stories about Toronto as a travel destination. We offer help with story development and are available to provide resource materials and background information on Toronto and its various neighbourhoods.

Tourism Toronto Policies

In keeping with the Province of Ontario’s Broader Public Sector (BPS) Accountability Act, 2010, we are pleased to share the following Tourism Toronto policies: Expense report policy | Meals & entertainment policy.

Tourism Toronto Board of Directors

  • Peter Doyle, Chair
    General Manager
    Ripley’s Aquarium of Canada
  • Johanne R. Bélanger, President & CEO
    Tourism Toronto
  • Heather McCrory, Past Chair
    Executive Vice President Operations, North & Central America
    Accor Hotels
  • Robert Housez, Vice-Chair
    General Manager
    Chelsea Hotel Toronto
  • Nick Eaves, Treasurer
    Chief Venues & Operations Officer
    Maple Leaf Sports & Entertainment
  • Maurice Bitran
    CEO
    Ontario Science Centre
  • Michael Copeland
    President & CEO
    Toronto Argonauts Football Club
  • Peter Kingsbury
    General Manager
    Courtyard by Marriott Toronto Airport
  • Andy Loges
    General Manager
    Hilton Toronto
  • Terry Mundell
    President & CEO
    Greater Toronto Hotel Association
  • Riley O’Connor
    Chairman
    Live Nation Canada
  • Chris Overholt
    Chief Executive Officer & Secretary General
    Canadian Olympic Committee
  • Tim Reardon
    General Manager
    Sheraton Centre
  • Barry Smith
    President & Chief Executive Officer
    Metro Toronto Convention Centre
  • Muriel Solomon
    Chief Marketing Officer
    Tennis Canada
  • Bonnie Strome
    General Manager
    Park Hyatt Toronto
  • Richard Wajs
    President & CEO
    TWC International Executive Search
  • Dianne Young
    Chief Executive Officer
    Exhibition Place

Careers

Account Director, Citywide Sales U.S. Midwest/West

Posted June 27, 2017. Open the PDF version (Account Director, Citywide Sales U.S. Midwest/West PDF) or read the posting below.

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Job Description: Account Director, Citywide Sales U.S. Midwest/West

Reports to: Director of Sales, USA

The core focus of the position is to accelerate growth of Citywide definite room night results from the United States, specifically in the regions of: Midwest & Western United States. This is in support of Tourism Toronto’s mission to Lead the world to Toronto’ Canada’s Downtown – growing our visitor economy.

This position is primarily responsible for developing net new business in the association, corporate and third party channels for Toronto’s convention facilities and mid to large in house hotel business; specifically for Citywide Business, which is a convention of 1,100 or more rooms on peak in two or more hotel properties. You have a high level of motivation, drive and strong industry contacts, in addition excellent prospecting skills and the ability to thrive in a fast-paced, always changing industry. Your business discretion and judgment based on your experience are critical to the success of this engagement under the Agreement.

Key Responsibilities:

  • Develop, solicit, and acquire business events to achieve annual definite room night goals as outlined by leadership within the Association, Corporate and third party markets in your assigned territory.
  • Achieve monthly sales activity goals relating to prospecting, first meetings, tentative pipeline build, industry participate and delivery of clients to the community.
  • Maintain documentation within the CRM system and conform to applicable sales administration practices and policies
  • Prepare monthly, quarterly and annual sales action plans and participate in planning during annual budget/business planning cycle
  • Plan/execute sales and promotional client outreach, missions, tradeshows, fams and site inspections
  • Prepare sales objectives report prior to in-market activities and post sales trip/convention reports comparing objectives to results
  • Manage budget associated with specific area/event responsibilities
  • Represent the Business Events Toronto team at local, regional and national industry organizations such as PCMA. MPI, ASAE and other organizations deemed appropriate for business development opportunities
  • Gain knowledge of competitive set and changing marketing trends that impact business events
  • Assist in the recruitment of sales support staff
  • Mentor and provide leadership to sales support staff
  • Attend and participate in sales meetings, training programs and other required meets
  • Undertake special projects as may be assigned by Tourism Toronto leadership
  • Business travel is approximately 30% of the role

Skill Requirements/Qualifications

  • Minimum post-secondary education (College/University preferred) and 2-3 years related sales experience in the hospitality sector
  • Effective negotiating skills
  • Strong interpersonal skills
  • Self motivated with strong oral, written and public presentation skills
  • Ability to multi-task
  • Ability to adapt to fast pace environment while managing deadlines
  • Self-starter
  • Attention to detail
  • Driven & motivated
  • Team player

Overview of Working Conditions

The position will be located in a home based office in the Chicago, IL region and requires the incumbent to be available for travel, as well as early morning, late evening and occasional weekend work in response to clients and member needs.

ABOUT TOURISM TORONTO

Tourism Toronto is an industry association, with more than 1,000 member businesses, and the official destination marketing organization for Toronto, “Canada’s Downtown.” With sales and marketing programs in key markets around the world, Tourism Toronto promotes the Toronto region as a remarkable destination for tourists, convention delegates and business travelers. Tourism Toronto operates in partnership with the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport.

For more information please visit SeeTorontoNow.com.

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Account Director, Citywide Sales U.S. Midwest/West”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

Corporate Communications Manager

Posted April 25, 2017. Open the PDF version (Corporate Communications Manager PDF) or read the posting below.

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Job Description: Corporate Communications Manager

REPORTS TO: Director, Partnerships

Position Summary

The Corporate Communications Manager is responsible for the development and implementation of a strategic communications plan and the management of internal and external communication activities that align with Tourism Toronto’s growth strategy and business and marketing plans. This position will support the corporate reputation by ensuring relevant, accurate, and consistent storytelling that ensures the stewardship of the organization’s 1,000 member businesses and partners.

Working with key internal and external stakeholders, private and government partners, members, and other key voices the manager will communicate Tourism Toronto’s mission, strategies and results to the media to ensure the community has an appreciation and understanding of the role Tourism Toronto plays in contributing to the economy of the city. Supported by industry-leading research and business analytics the plan will provide vital consumer insights and measurements.

Roles and Responsibilities:

Corporate Profile and Media Relations:
  • Build an understanding and appreciation of tourism, the visitor economy and of Tourism Toronto through proactive media relations and other means of raising organizational profile
  • Steward of the Tourism Toronto corporate brand. Responsible for upholding the credibility and accountability of the organization and ensuring Tourism Toronto is positioned as experts in the industry
  • Monitor industry trends and the local media and businesses environment for communications opportunities and maintain accurate and effective responsiveness to emerging issues
  • Build and maintain productive relationships with key industry stakeholders and partners including government officials and community organizations
  • Communicate organizational wins and key industry information to the local market, delivering positive stories on Tourism Toronto activities, including newly secured business events, conventions, marketing strategies, tourism research results, and corporate developments
  • Partner Stewardship and Internal Communications
  • Management of the partner stewardship strategy, including vehicles for communicating with members (monthly newsletter), ensuring the value of partnership with Tourism Toronto is understood
  • Lead the development of corporate reports, fact sheets, briefing materials, presentations, and videos that tell the tourism and organizational story, and key events such as the Annual General Meeting.
  • Execute a variety of internal communications to ensure staff understand messaging, support strategic goals, important developments, and partnership initiatives
  • Support the leadership team in speech writing, the development of content for online blogs, social media presence, and with overall corporate positioning
  • Update and maintain comprehensive crisis plan
  • Qualifications

    • Bachelor’s Degree in either Communications, Public Relations, English, Media Relations or an equivalent combination of education and experience
    • At least five (5) years of related experience in corporate communications, public relations, communications, writing and editorial, or media relations
    • Exceptional writing, editing and presentation skills
    • Experience working with media, and corporate positioning and reputation management
    • Government relations experience
    • Experience in the development of materials including multi-media presentations, corporate videos and marketing materials
    • Demonstrated success researching, planning and delivering projects within tight timelines
    • Strong interpersonal and community relations skills, with a collaborative style able to work with different teams throughout an organization
    • Knowledge of the tourism industry considered an asset
    • A passion for Toronto and sharing it with the world

    To Apply

    Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Corporate Communications Manager”.

    If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

    Tourism Business Analyst

    Posted April 25, 2017. Open the PDF version (Tourism Business Analyst PDF) or read the posting below.

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    Job Description: Tourism Business Analyst

    REPORTS TO: Director, Partnerships

    Position Summary

    The Tourism Business Analyst defines and implements Tourism Toronto’s measurement strategies and provides perceptive analysis of the tourism business environment. By managing Tourism Toronto’s proprietary research projects and synthesizing external sources, the analyst is the organization’s central nervous system for statistical information, consumer insight, economic, industry, and demographic trends.

    The analyst helps define key performance metrics to support the marketing and business objectives and provide analytics and insight on performance, brand health and marketing attribution programs. The analyst delivers consistent examination of overall consumer insights that shape planning, marketing strategies and drive the visitor economy.

    The Tourism Business Analyst role resides within the Marketing department but acts daily as a resource to all business lines.

    Roles and Responsibilities:

    Strategy and Research:
  • Work with marketing team to identify objectives and advise on measurement strategies with the aim of improving efficiency in marketing programs
  • Gather and synthesize relevant external and internal data to form a clear sense of the tourism business environment
  • Develop and manage original research initiatives to provide visitor data and insights not otherwise available through existing third-party research products
  • Undertake special research projects as needed, across all business lines, working directly with colleagues in those groups, to evaluate specific market opportunities
  • Support as needed throughout the organization
  • Reporting and Analysis
  • Support the marketing leadership by developing and managing comprehensive dashboard to measure the marketing programs, benchmarking performance across all channels and advising on KPIs
  • Produce regular summary reports on key metrics, analyzing and interpreting trends and providing actionable insight based on analytics data that outline opportunities and challenges for media and partners.
  • Ensure staff across Tourism Toronto have access to consistent information and context about the state of the business, specific factual points and business goals
  • Track brand health, consumer awareness and sentiment, and analyze consumer behaviour, conversion data and the visitor journey
  • Provide in-depth performance analysis to support and evaluate effectiveness of campaign strategies and marketing programs
  • Deliver core tourism data and reports
  • Partnerships and Industry Relations:
  • Deliver regular reporting, and ROI analysis to partners and members
  • Act as Tourism Toronto’s principal liaison as it relates to measurement and analytics, with external organizations such as the Greater Toronto Hotel Association, Conference Board of Canada, Statistics Canada, other convention and visitors bureaus and related organizations that manage tourism data including Destination Canada and Ontario Tourism Marketing Partnership, Ontario Ministry of Tourism, Culture and Sport and the City of Toronto
  • Qualifications

    • A Bachelor’s Degree or an equivalent combination of education and experience
    • Thorough knowledge of quantitative and qualitative research methods and a deep analytics background
    • A comprehensive understanding of key marketing disciplines and industry brand measurement
    • Advanced level of proficiency in MS Excel, PowerPoint and SPSS as well as other relevant technology tools
    • Experience applying data to solve business problems
    • Excellent problem-solving skills and keen eye for detail
    • An entrepreneurial mind that can identify trends and opportunities early
    • The ability to synthesize highly detailed and technical information and make it relevant to staff across all business lines
    • Demonstrated written and verbal communications skills
    • Strong interpersonal and organizational skills, with a collaborative style able to work with different teams throughout an organization
    • The ability to handle a variety of activities simultaneously and to adapt to changing priorities in accordance with organizational needs
    • The ability to thrive in a fast-paced environment and meet the needs of multiple stakeholders
    • A passion for Toronto and sharing it with the world
    • To Apply

      Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Tourism Business Analyst”.

      If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

      We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

    Marketing Manager

    Posted March 31, 2017. Open the PDF version (Marketing Manager PDF) or read the posting below.

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    Job Description: Marketing Manager

    REPORTS TO: Director, Brand Content

    About Tourism Toronto

    Tourism Toronto is an industry association of more than 1,000 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers around the globe. Tourism Toronto operates in partnership with the Greater Toronto Hotel Association and the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5.

    Nature & Scope

    The Marketing team at Tourism Toronto supports all areas of the business. It strives to showcase the city as a remarkable business and leisure destination by telling the greater Toronto story through integrated content marketing programs and strategic media relations. Within this context, this position will manage the distribution of convention sales content to support the goals of increasing brand visibility, generating sales leads, increasing the rate of successful bids and contributing to event attendance building and delegate marketing efforts.

    Specific Activities

    • Manage Convention Sales content marketing program, aligned with Tourism Toronto’s business plan and core objectives of driving business events sales leads and wins, building meeting/event attendance, and extending the stay of the business traveler.
    • B2B marketing:
      • Lead and advise regarding the creation/renewal of cornerstone meeting industry partnerships
      • Actively manage the content within the business events website and blog
      • Actively manage the way Toronto is presented through lead generation applications
      • Manage paid social media initiatives
    • Delegate and event marketing:
      • Target and activate agreements for content integration in support of “attendextend-return” objectives
    • Community engagement:
      • Convention Services social community management (Twitter), where primary focus is on client and delegate engagement immediately prior to an event and on-site during event. With secondary focus on broader content distribution.
    • Collaborate with internal partners with a focus on harmonizing strategies, messaging and leveraging media opportunities that support shared and established market objectives.
    • Implement and manage processes for optimizing content marketing and communications plans, and ensuring the formal evaluation of project successes, effectiveness, and key learnings
    • Other marketing-related duties as required

    Qualifications

    • Post secondary school education in marketing, communications or related field
    • 5+ years’ experience in a marketing and communications environment
    • Ability to build partnerships, set and manage priorities and meet deadlines
    • Experience in B2B Marketing and Communications
    • Content Marketing experience an asset
    • Community management experience
    • Excellent writing skills and attention to detail
    • Work well independently and collaboratively team environment
    • Ability to show leadership and initiative
    • Excellent organizational skills and the ability to multi-task
    • Tourism industry experience an asset

    To Apply

    Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Marketing Manager”.

    If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

    We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.

    Accessibility

    Tourism Toronto fully supports the standard set by the Accessibility for Ontarians with Disabilities Act (AODA).

    For feedback on our Customer Service please contact:
    Human Resources Manager
    Email: hr@torcvb.com
    Phone: 416-203-2600
    Fax: 416-203-3291
    Mail: Attention – Human Resources
    405-207 Queens Quay West
    Toronto, ON M5J 1A7

    Accessibility for Ontarians with Disabilities Act (AODA)

    Read the TCVA multi-year plan for compliance with the Accessibility for Ontarians with Disabilities Act, 2005.

    Integrated Accessibility Standards Policy

    Read the TCVA Integrated Accessibility Standards Policy.

    Tourism Toronto Requests for Proposals

    Find current Tourism Toronto requests for proposals.

    Contact Us

    General Enquiries

    Phone: 416-203-2600
    Toll Free: 1-800-499-2514
    Fax: 416-203-6753
    Email: toronto@torcvb.com

    Central Office

    207 Queens Quay West, Suite 405
    Toronto, Ontario M5J 1A7
    (416) 203-2600
    toronto@torcvb.com

    Toronto West Tourism

    2560 Matheson Boulevard East, Suite 220
    Mississauga, Ontario L4W 4Y9
    (416) 203-2600
    Visitor Inquiries: (905) 766-2579
    Toll Free: (866) 327-4093
    mississauga@torcvb.com

    Ottawa Sales Office

    1117 Unit 1, Stittsville Main Street
    Stittsville, Ontario K2S 0C9
    Contact: Scott Ventresca
    (613) 836-2333
    sventresca@torcvb.com