About Us

Our Mandate

Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry. Tourism Toronto (a.k.a. Toronto Convention and Visitors Association) focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers. Officially operating as a not-for-profit agency, Tourism Toronto has over 1,100 members and is a partnership of public and private sectors.

Corporate Structure

Tourism Toronto Management Team

  • Johanne R. Bélanger
    President & CEO
  • Andrew Weir
    Executive Vice President & Chief Marketing Officer
    (416) 987-1741
  • Tara Gordon
    Vice President, Meeting & Convention Sales
    (416) 203-3827
  • Roseanne Longo
    Vice President, International Leisure Trade
    (416) 203-3825
  • Rocco Fazzolari
    Vice President, Finance & Administration
    (416) 203-3828
  • Chris Holdham
    Executive Assistant to the President & CEO /
    Secretary of the Board of Directors
    (416) 203-3800

Member Care

As a Tourism Toronto member, tap into the lucrative visitors market as a result of the focused and effective marketing campaigns executed by Tourism Toronto, the city’s official destination-marketing organization. You’ll benefit from increased opportunities to network with local industry leaders enhancing your company’s visibility within the community. Your company will gain immediate and credible value from a host of opportunities available to Tourism Toronto members.

Leisure Trade

The Leisure Trade Division is the primary resource for tour operators and travel planners who focus on packaging, promoting and selling leisure travel to escorted groups and individual travellers. Our sales staff can help group and FIT travel planners with all aspects of travel planning and product development including lead services, destination information, supplier introduction, resource material, tour and itinerary ideas.

Business Events

Business Events Toronto is the primary resource for meeting planners and convention organizers considering Toronto as their event destination. Our sales staff will help identify products, services and facilities that will help ensure a successful, memorable event or meeting. Meeting planners can also take advantage of Tourism Toronto’s free, time-saving Booking Notice Service.

Marketing & Communications

The Marketing and Communications arm of Tourism Toronto supports all areas of the business. It strives to showcase the city as a remarkable business and leisure destination by telling the Greater Toronto story through integrated consumer campaigns and strategic media and public relations. In support of this, the Media Relations team provides assistance to journalists at home and abroad filing stories about Toronto as a travel destination. We offer help with story development and are available to provide resource materials and background information on Toronto and its various neighbourhoods.

Tourism Toronto Policies

In keeping with the Province of Ontario’s Broader Public Sector (BPS) Accountability Act, 2010, we are pleased to share the following Tourism Toronto policies: Expense report policy | Meals & entertainment policy.

Tourism Toronto Board of Directors

  • Peter Doyle, Chair
    General Manager
    Ripley’s Aquarium of Canada
  • Johanne R. Bélanger, President & CEO
    Tourism Toronto
  • Heather McCrory, Past Chair
    Executive Vice President Operations, North & Central America
    Accor Hotels
  • Robert Housez, Vice-Chair
    General Manager
    Chelsea Hotel Toronto
  • Nick Eaves, Treasurer
    Chief Venues & Operations Officer
    Maple Leaf Sports & Entertainment
  • Maurice Bitran
    Ontario Science Centre
  • Michael Copeland
    President & CEO
    Toronto Argonauts Football Club
  • Peter Kingsbury
    General Manager
    Courtyard by Marriott Toronto Airport
  • Andy Loges
    General Manager
    Hilton Toronto
  • Terry Mundell
    President & CEO
    Greater Toronto Hotel Association
  • Riley O’Connor
    Live Nation Canada
  • Chris Overholt
    Chief Executive Officer & Secretary General
    Canadian Olympic Committee
  • Barry Smith
    President & Chief Executive Officer
    Metro Toronto Convention Centre
  • Muriel Solomon
    Chief Marketing Officer
    Tennis Canada
  • Bonnie Strome
    General Manager
    Park Hyatt Toronto
  • Richard Wajs
    President & CEO
    TWC International Executive Search
  • Dianne Young
    Chief Executive Officer
    Exhibition Place


Account Director, Citywide Sales U.S. Midwest/West

Posted February 13, 2017. Open the PDF version (Account Director, Citywide Sales U.S. Midwest/West PDF) or read the posting below.


Job Description: Account Director, Citywide Sales U.S. Midwest/West

Reports to: Director of Sales, USA

The core focus of the position is to accelerate growth of Citywide definite room night results from the United States, specifically in the regions of: Midwest & Western United States. This is in support of Tourism Toronto’s mission to Lead the world to Toronto’ Canada’s Downtown – growing our visitor economy.

This position is primarily responsible for developing net new business in the association, corporate and third party channels for Toronto’s convention facilities and mid to large in house hotel business; specifically for Citywide Business, which is a convention of 1,100 or more rooms on peak in two or more hotel properties. You have a high level of motivation, drive and strong industry contacts, in addition excellent prospecting skills and the ability to thrive in a fast-paced, always changing industry. Your business discretion and judgment based on your experience are critical to the success of this engagement under the Agreement.

Key Responsibilities:

  • Develop, solicit, and acquire business events to achieve annual definite room night goals as outlined by leadership within the Association, Corporate and third party markets in your assigned territory.
  • Achieve monthly sales activity goals relating to prospecting, first meetings, tentative pipeline build, industry participate and delivery of clients to the community.
  • Maintain documentation within the CRM system and conform to applicable sales administration practices and policies
  • Prepare monthly, quarterly and annual sales action plans and participate in planning during annual budget/business planning cycle
  • Plan/execute sales and promotional client outreach, missions, tradeshows, fams and site inspections
  • Prepare sales objectives report prior to in-market activities and post sales trip/convention reports comparing objectives to results
  • Manage budget associated with specific area/event responsibilities
  • Represent the Business Events Toronto team at local, regional and national industry organizations such as PCMA. MPI, ASAE and other organizations deemed appropriate for business development opportunities
  • Gain knowledge of competitive set and changing marketing trends that impact business events
  • Assist in the recruitment of sales support staff
  • Mentor and provide leadership to sales support staff
  • Attend and participate in sales meetings, training programs and other required meets
  • Undertake special projects as may be assigned by Tourism Toronto leadership
  • Business travel is approximately 30% of the role

Skill requirements/qualifications

  • Minimum post-secondary education (College/University preferred) and 2-3 years related sales experience in the hospitality sector
  • Effective negotiating skills
  • Strong interpersonal skills
  • Self motivated with strong oral, written and public presentation skills
  • Ability to multi-task
  • Ability to adapt to fast pace environment while managing deadlines
  • Self-starter
  • Attention to detail
  • Driven & motivated
  • Team player


Tourism Toronto fully supports the standard set by the Accessibility for Ontarians with Disabilities Act (AODA).

For feedback on our Customer Service please contact:
Human Resources Manager
Email: hr@torcvb.com
Phone: 416-203-2600
Fax: 416-203-3291
Mail: Attention – Human Resources
405-207 Queens Quay West
Toronto, ON M5J 1A7

Accessibility for Ontarians with Disabilities Act (AODA)

Read the TCVA multi-year plan for compliance with the Accessibility for Ontarians with Disabilities Act, 2005.

Integrated Accessibility Standards Policy

Read the TCVA Integrated Accessibility Standards Policy.

Tourism Toronto Requests for Proposals

Find current Tourism Toronto requests for proposals.

Contact Us

General Enquiries

Phone: 416-203-2600
Toll Free: 1-800-499-2514
Fax: 416-203-6753
Email: toronto@torcvb.com

Central Office

207 Queens Quay West, Suite 405
Toronto, Ontario M5J 1A7
(416) 203-2600

Toronto West Tourism

2560 Matheson Boulevard East, Suite 220
Mississauga, Ontario L4W 4Y9
(416) 203-2600
Visitor Inquiries: (905) 766-2579
Toll Free: (866) 327-4093

Ottawa Sales Office

1117 Unit 1, Stittsville Main Street
Stittsville, Ontario K2S 0C9
Contact: Scott Ventresca
(613) 836-2333