About Us

Our Mandate

Tourism Toronto is the official destination marketing organization for Toronto’s tourism industry. Tourism Toronto (a.k.a. Toronto Convention and Visitors Association) focuses on promoting and selling the greater Toronto region as a remarkable destination for tourists, convention delegates and business travellers. Officially operating as a not-for-profit agency, Tourism Toronto has over 1,100 members and is a partnership of public and private sectors.

Corporate Structure

Tourism Toronto Management Team

  • Johanne R. Bélanger
    President & CEO
  • Andrew Weir
    Executive Vice President & Chief Marketing Officer
    (416) 987-1741
  • Tara Gordon
    Vice President, Meeting & Convention Sales
    (416) 203-3827
  • Roseanne Longo
    Vice President, International Leisure Trade
    (416) 203-3825
  • Rocco Fazzolari
    Vice President, Finance & Administration
    (416) 203-3828
  • Chris Holdham
    Executive Assistant to the President & CEO /
    Secretary of the Board of Directors
    (416) 203-3800

Member Care

As a Tourism Toronto member, tap into the lucrative visitors market as a result of the focused and effective marketing campaigns executed by Tourism Toronto, the city’s official destination-marketing organization. You’ll benefit from increased opportunities to network with local industry leaders enhancing your company’s visibility within the community. Your company will gain immediate and credible value from a host of opportunities available to Tourism Toronto members.

Leisure Trade

The Leisure Trade Division is the primary resource for tour operators and travel planners who focus on packaging, promoting and selling leisure travel to escorted groups and individual travellers. Our sales staff can help group and FIT travel planners with all aspects of travel planning and product development including lead services, destination information, supplier introduction, resource material, tour and itinerary ideas.

Business Events

Business Events Toronto is the primary resource for meeting planners and convention organizers considering Toronto as their event destination. Our sales staff will help identify products, services and facilities that will help ensure a successful, memorable event or meeting. Meeting planners can also take advantage of Tourism Toronto’s free, time-saving Booking Notice Service.

Marketing & Communications

The Marketing and Communications arm of Tourism Toronto supports all areas of the business. It strives to showcase the city as a remarkable business and leisure destination by telling the Greater Toronto story through integrated consumer campaigns and strategic media and public relations. In support of this, the Media Relations team provides assistance to journalists at home and abroad filing stories about Toronto as a travel destination. We offer help with story development and are available to provide resource materials and background information on Toronto and its various neighbourhoods.

Tourism Toronto Policies

In keeping with the Province of Ontario’s Broader Public Sector (BPS) Accountability Act, 2010, we are pleased to share the following Tourism Toronto policies: Expense report policy | Meals & entertainment policy.

Tourism Toronto Board of Directors

  • Peter Doyle, Chair
    General Manager
    Ripley’s Aquarium of Canada
  • Johanne R. Bélanger, President & CEO
    Tourism Toronto
  • Heather McCrory, Past Chair
    Executive Vice President Operations, North & Central America
    Accor Hotels
  • Robert Housez, Vice-Chair
    General Manager
    Chelsea Hotel Toronto
  • Nick Eaves, Treasurer
    Chief Venues & Operations Officer
    Maple Leaf Sports & Entertainment
  • Maurice Bitran
    Ontario Science Centre
  • Michael Copeland
    President & CEO
    Toronto Argonauts Football Club
  • Peter Kingsbury
    General Manager
    Courtyard by Marriott Toronto Airport
  • Andy Loges
    General Manager
    Hilton Toronto
  • Terry Mundell
    President & CEO
    Greater Toronto Hotel Association
  • Riley O’Connor
    Live Nation Canada
  • Chris Overholt
    Chief Executive Officer & Secretary General
    Canadian Olympic Committee
  • Barry Smith
    President & Chief Executive Officer
    Metro Toronto Convention Centre
  • Muriel Solomon
    Chief Marketing Officer
    Tennis Canada
  • Bonnie Strome
    General Manager
    Park Hyatt Toronto
  • Richard Wajs
    President & CEO
    TWC International Executive Search
  • Dianne Young
    Chief Executive Officer
    Exhibition Place


Manager, Business Events Sales & Service, China

Posted December 6, 2016. Open the PDF version (Manager, Business Events Sales Service, China PDF) or read the posting below.


About Tourism Toronto

Tourism Toronto is an industry association of more than 1,100 members established to sell and market the greater Toronto region as a remarkable destination for tourists, convention delegates and business travelers around the globe. Tourism Toronto operates in partnership with the Ontario Ministry of Tourism, Culture and Sport as Regional Tourism Organization 5.

Business Events Toronto is the Sales department and primary resource for meeting planners and conference, convention and incentive trip organizers considering Toronto as their event destination. Our sales staff help identify products, services and facilitates that will ensure a successful and memorable event.

Reports To

Director, International Business Development

Primary Objective

The core focus of the position in support of Tourism Toronto’s mission to Lead the World to Toronto – Canada’s Downtown – Growing the Visitor Economy, will be to accelerate growth in definite room night results from China.

The position is primarily responsible for developing net new business in the Corporate and 3rd party channels for Toronto’s hotel and convention facilities. You are customer service oriented and have a high level of motivation, drive, Business Events/ Tourism industry experience. You speak fluent Mandarin (fluency in Cantonese in addition is a benefit), are able to thrive in a fast paced, ever-changing global marketplace and have a track record for producing results.

Key Roles & Responsibilities

  • Develop, solicit and acquire business events to achieve annual definite room night goals as outlined by leadership within the Corporate and 3rd Party markets in China
  • Achieve monthly sales activity goals relating to prospecting, 1st meetings, tentative pipeline build, industry participation and delivery of clients to the community.
  • Maintain complete documentation within the CRM system and conform to all sales administration practices and policies.
  • Prepare monthly, quarterly and annual sales action plans and participate in planning during the annual budget/business planning cycle.
  • Plan/execute sales and promotional client outreach/missions/tradeshows/fams and site inspections.
  • Prepare sales objectives report prior to in-market activities and post sales trip/convention reports comparing objectives to results
  • Plan, organize and participate with all site inspections, fam tours and visits from Chinese clients.
  • Deliver exceptional service to clients and members alike as is relevant to the development of business opportunities from China.
  • Maintain excellent knowledge of Tourism Toronto members and other relevant vendors/services in Toronto.
  • Maintain destination knowledge through site visits and regular liaison with Tourism Toronto members.
  • Gain knowledge of competitive set and changing marketing trends that impact business events.
  • Mentor and provide leadership to sales support personnel and China in-market representatives.

Key Personal Attributes

The successful candidate will possess the following:

  • Proven ability to prospect, develop an opportunity pipeline, and accomplish set goals
  • Maintain a commitment to professionalism, excellence and integrity
  • Customer / Client Focused
  • Excellent Verbal / Written Communications – English and Mandarin (Cantonese an asset)
  • Highly Developed People Skills
  • Exceptional Consultative Skills and Adept Negotiator
  • Driven & Motivated
  • Diplomacy, tact and a collaborative nature
  • Self-awareness

Key Relevant Experience & Education

The successful candidate will possess the following:

  • A university or college degree with an emphasis in business, marketing, or sales, or equivalent related experience.
  • Three-plus years of experience in sales/ business development role
  • Three-plus years working in the Canadian in-bound travel industry specifically with Chinese groups.
  • Experience with Customer Relationship Management (CRM) Software, and automated sales technology/tracking/distribution systems, preferred.
  • Proficient in Microsoft Office products: Word, Outlook, PowerPoint, Excel.

Other Requirements

Ability, willingness to travel, attends Toronto and Chinese/ International based events on evenings and/or weekends is required; flexible to work evenings and weekends. Estimated 1-3 sales trips per year to China.

Please send resumes to hr@torcvb.com and clearly indicate the application is for the position of “Manager, Business Events Sales & Service, China”.

If you require a disability related accommodation to participate in the recruitment process, please email us. We will accommodate your needs under the Ontario Human Rights Code.

We thank all candidates for their interest in Tourism Toronto and will directly contact those candidates selected for an interview.


Tourism Toronto fully supports the standard set by the Accessibility for Ontarians with Disabilities Act (AODA).

For feedback on our Customer Service please contact:
Human Resources Manager
Email: hr@torcvb.com
Phone: 416-203-2600
Fax: 416-203-3291
Mail: Attention – Human Resources
405-207 Queens Quay West
Toronto, ON M5J 1A7

Accessibility for Ontarians with Disabilities Act (AODA)

Read the TCVA multi-year plan for compliance with the Accessibility for Ontarians with Disabilities Act, 2005.

Integrated Accessibility Standards Policy

Read the TCVA Integrated Accessibility Standards Policy.

Tourism Toronto Requests for Proposals

Find current Tourism Toronto requests for proposals.

Contact Us

General Enquiries

Phone: 416-203-2600
Toll Free: 1-800-499-2514
Fax: 416-203-6753
Email: toronto@torcvb.com

Central Office

207 Queens Quay West, Suite 405
Toronto, Ontario M5J 1A7
(416) 203-2600

Toronto West Tourism

2560 Matheson Boulevard East, Suite 220
Mississauga, Ontario L4W 4Y9
(416) 203-2600
Visitor Inquiries: (905) 766-2579
Toll Free: (866) 327-4093

Ottawa Sales Office

1117 Unit 1, Stittsville Main Street
Stittsville, Ontario K2S 0C9
Contact: Scott Ventresca
(613) 836-2333