Toronto’s Visitor Economy

Every year, 27.5 million people visit Toronto. Those visitors fuel what’s called the visitor economy – a term much broader than tourism. Toronto’s visitor economy encompasses the direct visitor spending in the destination and the indirect and induced economic activity that stems as a result.
The visitor economy matters. When more visitors come to Toronto, visitor spending increases – fueling local businesses and the entire supply chain affected by the goods and services they provide. It creates jobs, generates tax revenue and drives growth in the overall economy for the city, the region and the province.
That’s why Tourism Toronto and the Toronto Region Board of Trade have partnered on a landmark study about the impact of Toronto’s visitor economy. Understanding the impact of Toronto’s visitor economic today is key to unlocking its potential.
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THE VISITOR ECONOMY – A POWERFUL ECONOMIC ENGINE

When the visitor economy grows, so does Toronto – fueling industries, creating jobs and generating economic impact for the overall economy.

A STRONG VISITOR ECONOMY BENEFITS EVERYONE IN TORONTO

With $10.3 billion in economic impact, visitors to Toronto have a big impact on local businesses, residents and government.

VISITORS TO TORONTO

Toronto welcomes 27.5 million visitors that spend $6.5 billion – fueling Toronto’s visitor economy

MEETINGS MEAN BIG BUSINESS

Major conventions and meetings mean big business for Toronto with 400,000 delegates and more than $858 million in economic impact.

THE VISITOR ECONOMY – A POWERFUL ECONOMIC ENGINE

When the visitor economy grows, so does Toronto. Share the infographic and spread the word about who Toronto’s visitors are, how they impact communities and why the visitor economy matters using #SeeTorontoNow

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