About Partnership

Partnering with Tourism Toronto connects your business to the visitor economy. The Toronto region remains the most-visited destination in Canada with 42 million visitors each year who spend $8.8 billion annually.

The Partnership Program can help you increase visibility in key markets and to those visiting Toronto. It also allows you to extend your reach through digital and marketing content. It provides access to valuable resources including educational workshops, networking events, and the sharing of knowledge and best practices with industry leaders. And allows you to become an important part of the tourism business community.

Working with Tourism Toronto puts your business in front of visitors and new customers when they need it most – in trip planning stages and once they’ve arrived.

The Partnership Program is based on the following three pillars:

EXPOSURE Extend your reach to the 42 million visitors to Toronto through marketing opportunities. Put your business in front of millions of potential customers through Tourism Toronto’s website, print and digital publications, media opportunities and through our sales teams.

KNOWLEDGE Gain a better understanding of visitors to the city through reports and insights. Be better prepared for changes in the marketplace and learn how to grow your business through the Tourism EDGE Event Series, monthly educational events and seminars that cover everything from marketing and social media to understanding different segments of the visitor market.

COMMUNITY Become a part of a strong network of businesses. Stay connected and strengthen relationships with peers and industry leaders through networking opportunities, while staying up-to-date with industry trends and news.

Partner Benefits

Hotel Partnership Program

Tourism Toronto provides businesses channels for exposure to the visitor market including regional and international marketing campaigns, web sites and social channels for visitors that received more than 7 million visits last year, an active hotel booking engine and a series of visitor publications that showcase our destination partners. The largest Business Events sales team in the country actively pursues and confirms a wide range of meetings, conventions and sport events for the region. Hotels in the region are invited to become Tourism Toronto partners to access these opportunities for business exposure, as well as benefit from industry insights and knowledge as well as participation in the tourism community with other active business leaders.

Contact to find out more about the HOTEL PARTNERSHIP PROGRAM and learn the ways in which you can benefit from the exposure, knowledge and community our programs are designed to provide.

Partnership Program (Non-Hotels)

The Partnership Program offers a choice of tiered partnership levels designed to align your budgets, marketing objectives and business goals with travellers and opportunities. It offers a variety of ways for engagement and allows your business to plan ahead, in line with budget cycles.

A partnership is a more meaningful relationship that works for you. With more customization and options, pick the level that works best for your business.

All pricing is based on 12 – month partnership from January to December 2018.

MEMBER LEVEL For companies that are interested in reaching the visitor market and staying connected with Tourism Toronto and Partner businesses. This level includes customizable listings, opportunities to build relationships in the industry with access to valuable networking events and some educational opportunities.

ENHANCED LEVEL For companies looking for a more dynamic approach and additional marketing opportunities. This level includes increased exposure and a direct booking opportunity targeting consumers and leisure travellers.

PREMIUM LEVEL For the business that wants the highest level of exposure and profile both with customers and as leaders in the region’s tourism community. This level includes a customized marketing strategy to help you reach visitors across all business lines. With all the tools available to you, your company will be positioned in front of meeting professionals, business travellers and leisure visitors through variety of communication channels, as well as to local businesses and government leaders.

PARTNER PACKS — Benefit for Enhanced Partners For companies that would like to enhance specific engagement – either increase their marketing impact, build on their social presence, or lift their profile with the many conventions and business meetings that take place in our destination. The packs are geared towards increasing exposure either with consumers or with businesses events.

Learn more about ways you can engage with Tourism Toronto: Partnership Kit (PDF).

See a quick snapshot of Partnership levels and benefits (PDF).

Become a Partner

Whether you’re ready to become a Tourism Toronto Partner, or would like to speak with someone about which partner package is best for you, we’re here to help. Let us know a little bit more about you, and we will be in touch to discuss next steps.

Strategic Partnerships

Learn more about Strategic Partnerships.

Partner Offers

Coming in 2018.