News & Events
enews: The Insider
Exclusive to members, stay up-to-date with industry news, opportunities, best practices, tools, member stories and upcoming events. Gain new insights from various Tourism Toronto departments and deepen your engagement with the tourism community. Sign up for the Insider today!
Archived Insiders are found on the homepage of the Partner Portal.
Engage your membership by participating in the exclusive Tourism EDGE Events Series, workshops and seminars. For more information, please contact firstname.lastname@example.org.
Tourism EDGE Event Series
This monthly series of workshops and seminars, keeps you and your team up-to-date with the latest developments, innovations and trends from industry experts. Enrich your marketing skills, enhance your sales efforts and grow your business while networking with peers and industry experts. Tourism EDGE Ticket fees will be applied to Membership Level Accounts. Events are included as a benefit for Enhanced Memberships (two tickets) and Premium Partners (unlimited tickets).
2020 Events Coming Soon
November 25, 2019 – Beyond Tourism: Understanding the Impact of Toronto’s “Visitor Economy” More than 45 million people will visit Toronto this year, spending more than $9 billion across a diverse range of businesses. Tourism Toronto and the Toronto Region Board of Trade released a landmark economic study by Oxford Economics on Toronto’s tourism sector, followed by an expert panel about the connections between tourism and economic development.
December 2, 2019 – Tourism Toronto’s Annual General Meeting Tourism Toronto’s Annual General meeting brought together members of the community to connect and recap the year in tourism for 2019.
October 16, 2019 – EDGE Event: Market Insider Deep Dive This final EDGE event of 2019 took a deep dive into the Market Insights Report. The event started with Andrew Weir, EVP, Destination Development, giving a keynote address, unpacking Toronto’s visitor economy, followed by a presentation by Vas Kolovos, Market Manager at Expedia Group.
September 23, 2019 – EDGE Event: Building Brand Trust – User-Generated Content The event was part two in the Building Brand Trust series, which explored strategies to nurture trust and drive results through user-generated content (UGC). The event featured a keynote presentation by Paula Port, Director of Brand Content, followed by a panel dissecting how to engage your audience through UGC.
June 24, 2019 – Summer Networking Event Tourism Toronto hosted its summer networking event, giving members a chance to connect with colleagues in the industry at the AGO, our host venue. Tourism Toronto’s EVP and Chief Marketing Officer Jon Mamela was on hand to launch the new brand platform Let Yourself In, with the videos from the campaign playing at the event.
June 20, 2019 – The 65th Annual GTHA and Tourism Toronto Golf Tournament Join the Greater Toronto Hotel Association and Tourism Toronto for the 65th annual golf tournament at Lionhead Golf & Country Club.
May 7, 2019 – EDGE Event: The New Cannabis Landscape
Understand the implications and opportunities the new cannabis landscape brings for tourism businesses.
Recap: The New Cannabis Landscape
April 9, 2019 – EDGE Event: Mastering Media Relations:
This EDGE Event focused on the role media relations can play in maximizing marketing efforts featuring a presentation by Heather Greenwood Davis (Globe and Mail, National Geographic Travel and GlobeTrottingMama), followed by an insightful panel discussion featuring industry experts.
Recap: Mastering Media Relations
February 27, 2019 – EDGE Event: Storytelling in the Age of Personalization
This EDGE Event explored how tech-aided personalization is changing the world and how consumers expect (and reward) brands that tailor how they communicate with them.
Recap: Storytelling in the Age of Personalization
November 20, 2018 – Tourism Toronto’s 93rd Annual General Meeting
Our 93rd Annual General Meeting at the Metro Toronto Convention Centre, brought together members, stakeholders and government to celebrate 2018 and taking a look ahead at what’s to come. For the first time in the history of the AGM, all three levels of government joined us on stage to talk about the vital economic impact of tourism for the city, the province and the country. The AGM was followed by a packed reception for attendees.
Recap: Tourism Toronto’s 93rd AGM
November 6, 2018 – EDGE Event: Crossing Into Canada
Crossing Into Canada – Navigating Canadian border regulations for international visitors and businesses marked the final EDGE Event for 2018. This seminar took an in-depth look at eTAs, visas, customs and biometrics unpacked the facts, issues and policy changes that impact meetings, groups and individual travellers to Toronto.
Recap: Crossing Into Canada
October 16, 2018 – Edge Event: Building Brand Trust
This EDGE Event focused on strategies to build and nurture brand trust with a focus on best practices for working with influencers. Building Brand Trust opened with a presentation addressing authenticity, how to build brand trust and how Tourism Toronto works with influencers to tell the Toronto story to a wider audience; and featured a panel discussion with Toronto-based influencers.
Recap: Building Brand Trust
September 13, 2018 – The Tourism Town Hall
Members took part in a special Town Hall featuring Tourism Toronto, the Tourism Industry Association of Canada, Destination Canada, the Tourism Industry Association of Ontario and the Indigenous Tourism Industry Association of Canada.
Recap: Tourism Town Hall
August 29, 2018 – EDGE Event: Indigenous Tourism
This EDGE events explored how to be market-ready and culturally respectful when it comes to Indigenous tourism.
Recap: Indigenous Tourism
June 10, 2018 – Tourism Toronto’s Spring ConneXion
This spring networking event brought together members at the newly launched Hotel X for networking, community building and a great party.
Recap: Tourism Toronto’s Spring ConneXion
May 28, 2018 – EDGE Event: The Changing Social Landscape
This EDGE event explored the new era in social media – privacy concerns, brand safety and evolving platforms changing how we communicate online.
Recap: The Changing Social Landscape
April 11, 2018 – EDGE Event: Global Ready: The China Market
This EDGE event featured industry experts from the region providing insight into the growing number of Chinese visitors coming to Toronto.
Recap: Global Ready: The China Market
March 27, 2018 – EDGE Event: Magic in the Machine
This EDGE event featured a breakdown of how AI and Machine Learning can impact not only the tourism industry, but our everyday lives.
Recap: Magic in the Machine
January 22, 2018 – Canada’s Downtown on Ice
Tourism Toronto hosted members at the newly-launched Bentway – a unique and innovative public space that transforms 1.75 kilometers underneath Toronto’s Gardiner Expressway.
Recap: Canada’s Downtown on Ice
Destination Ontario (formerly OTMPC) offers consumer businesses in Ontario the opportunity to promote their company on OntarioTravel.net.
Head to Destination Ontario’s industry website to upload your FREE listing and to view partner opportunities, marketing plans and campaigns, media relations, research and much more on TourismPartners.com.
Destination Canada markets Canada internationally and is a go-to resource for research and market insight. The organization also provides tools to businesses in the tourism industry such as a media relations toolkit.